RADIANT SKIN
MADE BY NATURE.

NO TOXINS REQUIRED.

#TRUTHREVEALED

Let's wake up the world

What’s really in your skincare? What’s truly beautiful?
How can we best care for ourselves and the planet?
We’re seeking answers, and we’re starting from the truest place of all: nature.

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Band of Activists

Meet extraordinary women who are transforming beauty into a collective force of well-being in the world.

Skincare Revolutionary. Cancer Survivor. Founder.
Hillary Peterson
Our founder opens up about toxins, testing, and changing the world, one woman at a time.
"I created True Botanicals to show the world that we don’t need to risk unnecessary exposure to toxins in order to get results."
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Actor & Director. Renaissance Woman. Founding Activist.
Olivia Wilde
Our chief brand activist on her beauty epiphany, motherhood, and why this movement matters.
“Once you know that conventional products are laden with health-disrupting chemicals, you can’t unknow it. And that’s when real change happens.”
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Actor & Director. Woman in Power. Activist.
Laura Dern
The Oscar nominee considers beauty, balance, and leading with the truth.
“As women and as activists, we’re working to show people that you can use your voice to be true, to live with an authentic story and not hide behind shame.”
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Actor. Action Hero. Activist.
Zazie Beetz
The rising star discusses sustainability, speaking out, and the enduring allure of the natural world.
“I want to make people aware that you can make the choice to be good to your body—it’s right here, and the intention to do good is right here.”
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“Here’s the real point to all of this: now there are effective alternatives to the garbage! We don’t need to compromise our health to get results. Hallelujah.”

— Olivia Wilde

#TRUTHREVEALED

Some truths are self-evident. Some need to be revealed.

TRUTH NO. 01
The U.S. bans 11 ingredients in beauty products. Europe bans 1,328. We hold ourselves to a (much) higher standard— banning over 5,000. That’s why our formulas are the safest for you and the planet.
TRUTH NO. 02
The most powerful ingredient in clean beauty? You.
TRUTH NO. 03
The average woman uses 12 products with 168 different ingredients, every day.
TRUTH NO. 04
Our founder battled cancer at age 32 and won. She then channeled the energy from that fight into creating better, safer beauty products.
TRUTH NO. 05
Up to 3,000 chemicals can hide behind the term “fragrance” on an ingredient label.
TRUTH NO. 06
Your well-being is no place for b.s.
TRUTH NO. 07
You don’t need toxins to get results. We’re the proof.
TRUTH NO. 08
You shouldn’t need a degree in chemistry to know whether your personal care products are safe.
TRUTH NO. 09
Because we get to choose what gets under our skin.
TRUTH NO. 10
Let’s be the ones who choose what heals instead of harms.
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Join the band

Change only happens when we speak our truth—what’s yours?
Tell the world your #TruthRevealed.

Follow @truebotanicals

Seek the truth.
Share the truth.